Korrine Sky
I build the authority that unlocks the right rooms.
Talent representation, live culture and cultural brand strategy for artists, founders and institutions ready to move from visibility to credibility.
14 years
In business and culture, now CEO of SMADE Group since 2025
100+
Talent bookings delivered, UK and international
10
Cultural and diplomatic missions delivered
Worked with
The short version
I arrived in the UK as a refugee, learned early that credibility is something you build in public, and turned that instinct into a craft.
Asylum seeker, teenage trader, medical student, crisis organiser, chief executive. It reads like a detour until you notice every step was about the same thing: who gets believed, and why.
2,000+ students evacuated from Ukraine in 2022, with borders still moving.
The practice
Three applications of the same idea.
Cultural brand strategy is the discipline. Talent representation and live culture are where I apply it at full commercial scale.
Most recent flagship
Timaya Day, a sold-out O2 homecoming.
2,000+
Attendees, sold-out room
Timaya
A sold-out headline show at indigo at The O2, with a full room, a surprise-filled set and the operating proof to scale Timaya's next UK campaign.
My role
Project leadership · Live production · Artist relations · Marketing · PR · Programming · Audience strategy
Recent work
More selected work.
2026, ongoing
Doek & Slay UK
The biggest Zimbabwean girls' day out in the UK.
Ongoing, narrative and communications strategist and advisory board member
The Executive Branch
16,000+ members, one connected brand story.
26 to 30 May 2026, SMADE Group official entertainment partner
Unity Cup 2026
Four nations, three match days, one entertainment operation.
Talent
A selection of the artists I have worked with.
The thinking
I don't just work inside culture. I study it.
Essays, frameworks and a working library on authority, credibility and access.
PDF, free download
The Cultural Brand Strategy Toolkit
The working document behind the frameworks: the definition, the five principles, the glossary, the Clarity to Connection™ model and the Cultural Alignment Filter™. Free, no gate you cannot walk through.
By Korrine Sky
Get in touch
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