Having embarked on an entrepreneurial journey spanning over 12 years, I've experienced my fair share of ups and downs, successes, and failures. These experiences have been instrumental in shaping my approach to founding a creative agency after years of working as a freelancer. Throughout my career, I've faced numerous setbacks, each one teaching me invaluable lessons about the essence of business. It was through these trials that I recognized a recurring theme behind my past ventures' challenges: a significant lack of systems. This realization led me to adopt a fundamentally different approach when establishing my agency, focusing on the importance of creating robust, scalable systems from the outset.

When I first stumbled upon Matthew Dicks' "Storyworthy," recommended by Ali Abdaal, it felt like unearthing a key to a secret garden I had always known existed but never quite found the entrance to. My life, deeply rooted in the art of storytelling - thanks to my father, an author and poet, and my mother, whose wit could turn any mundane event into a captivating tale - always seemed to be on the brink of great narratives. Growing up between the vibrant cultures of Zimbabwe and the UK, I've been acutely aware of the rich oral traditions that form the backbone of my heritage. Now, as a mother and a marketing consultant, the quest to weave these stories into my children's lives and my professional work has become more pressing.